Privacy Policy

Privacy Policy

Last Updated: 13/07/2025

SM IQ Ltd. ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you interact with our website, products, or services, in compliance with the General Data Protection Regulation (GDPR).

1. Data Controller Information

• Company Name: SM IQ Limited
• Address: 128 City Road, London, EC1V 2NX
• Contact Information: hello@smiq.co.uk

If you have any questions about this policy or our data practices, please contact our Data Protection Officer (DPO) at: james@smiq.co.uk

2. Personal Data We Collect

We may collect and process the following types of personal data:

• Identity Data: Full name, title, date of birth.
• Contact Data: Email address, telephone number, postal address.
• Financial Data: Bank account and payment card details (only when necessary).
• Technical Data: IP address, browser type and version, time zone setting, operating system.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and communication preferences.

3. How We Collect Personal Data

We collect personal data in the following ways:

• Direct Interactions: When you provide data by filling in forms, or by corresponding with us via phone, email, or otherwise.
• Automated Technologies: Through cookies, server logs, and other technologies when you visit our website.
• Third Parties: From third parties, such as analytics providers, advertising networks, and search information providers.

4. Purpose and Legal Basis for Processing

We use your personal data only for specified, explicit, and legitimate purposes, such as:

• Providing Services: To fulfill contracts with you and provide you with requested services.
• Customer Support: To handle inquiries and provide customer support.
• Marketing: To provide updates and marketing communications (where we have your consent).
• Legal Obligations: To comply with regulatory and legal requirements.
• Legitimate Interests: To enhance user experience, improve our services, and secure our operations, provided this does not override your rights.

5. Data Sharing and Disclosure

We may share your personal data with:

• Service Providers: Third-party providers who assist us in operating our business, such as IT and system administration providers.
• Professional Advisors: Legal, banking, audit, and insurance professionals.
• Regulatory Authorities: When required to comply with legal obligations.

We do not sell or lease your data to third parties.

6. International Transfers

Your data may be transferred outside the European Economic Area (EEA) to countries that may not have equivalent data protection laws. We ensure all such transfers comply with GDPR by implementing appropriate safeguards, such as Standard Contractual Clauses.

7. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including for legal, accounting, or reporting requirements. Retention periods depend on the nature and purpose of the processing.

8. Your Data Protection Rights

Under the GDPR, you have the following rights:

• Access: Request a copy of your personal data.
• Correction: Request correction of any inaccurate data.
• Erasure: Request deletion of your personal data in certain circumstances.
• Restriction: Request restriction of processing under specific conditions.
• Objection: Object to processing based on legitimate interests.
• Data Portability: Request the transfer of your data to another organization.

To exercise any of these rights, please contact us at [Contact Information].

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and analyze website traffic.

10. Security of Your Personal Data

We implement technical and organizational measures to secure your data against unauthorized access, alteration, and loss. However, no method of electronic storage is 100% secure.

11. Changes to this Privacy Policy

We may update this Privacy Policy occasionally. The updated version will be posted on this page, and we encourage you to review it periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at hello@smiq.co.uk or at:

SM IQ Limited
128 City Road, London, EC1V 2NX